Search Engine Optimization
SEO can be looked at in two parts: organic SEO and inorganic SEO. Fancy names for searching with a search engine or getting results using a pay-per-click (PPC) advertiser like Google or Bing.
There is a bit of a science to get organic SEO working for you, using techniques like keywords, meta tags, linking and backlinking to increase your website’s ranking on the internet. And as for all means of advertising, you cannot forget the all-important need of quality, relative content.
Likewise, there is a bit of science to get paid inorganic SEO working for you. Building effective and inexpensive ads can be a laborious, time-consuming drain of money if not done right. Content is important and getting the results you need from your investment is critical.
Most businesses opt for a strategy involving both facets of SEO. That makes sense since both contribute roughly half of what is shown on internet search results.
If your site’s SEO performance is important to you, PARKERTECHGROUP can help. We know the methodologies needed to succeed in both the organic and inorganic SEO worlds. Our quotes are free. Connect with us to see how we can help you grow your business using the best methods in SEO.