If you have been in business for even a short time, you have seen the emails and received the phone calls stating that such and such national SEO company can do wonderful things for you. They promise big results, number one Google rankings, and leads, leads, leads. But you may be wondering why you should pay big bucks for a national company to help your web presence locally. How can they do it? Is it worth it?

The simplest answer is this: generally, if you sell products nationally, a national web development company with good SEO work might be the answer for you. But you can expect big bucks on your credit card charges. They have to charge more to keep their sales engines running. All those annoying solicitations are people who have to be paid.

If you are a local business and the majority of your sales, if not all, are local, then it probably makes sense to use a local web services company. Here are a few reasons to consider.

First, local almost always costs much less than national. There are exceptions of course. Some local web firms have ‘national-itis’ disease, and charge thousands for a site. Big city local firms tend to do that. If you find that to be true in your big city, then look for a web firm outside the big city. You will be shocked to see the difference in pricing.

Secondly, a good local web company will know that local reviews are key to your online success. They will coordinate your site with your SEO strategies and focus on your selling area. Local does not necessarily mean your town only. It can be multiple counties. But even in this case, a local webmaster is going to be even more in tune with your target area than a national firm.

Thirdly, a local web company can be more flexible. Nationals make their money on volume and utilization of the same technologies over and over. Your local guy is going to be more receptive to things that your company stands out for.

And last, but most importantly, a local web company is reachable, especially if you want face-to-face meetings. A reputable web company is keenly aware of its own local reputation and will be very willing to make things look good and work for you.  A video conference is better than email or phone, but face-to-face will always be best.

At PARKERTECHGROUP, we base our entire web services portfolio on what we have described in this newsletter. We provide websites for companies in our town and our surrounding counties.

You have heard the phrase “buy local.” It is a good motto for web technologies too.